Benefits and possibilities of 3D Secure
The CB, Visa and MasterCard networks have implemented the 3D Secure v2 program in order to make the customer journey even more fluid and reinforce the security of transactions.
The major benefits of 3D Secure v2 are:
- More fluid and integrated customer journey, especially when it comes to mobile applications;
- New authentication methods for cardholders;
- management of exemptions an of thefrictionless(small amounts, trusted beneficiary, fraud rate, etc.).
Its deployment has required changes throughout the electronic payment chain (websites, Technical Acceptance Service Providers, data transport networks, Merchant Bank, Lead Bank).
Authentication inPop Inmode.
The principle of redirection to a non-responsive authentication page, which used to be a source of payment abandonment, has been reviewed. The authentication is now done in “Pop In” mode (window that opens in the buyer’s browser).
It is possible to inform the authentication server about the size of the buyer’s screen. ThePop inwindow adapts to the size of the browser page, thus improving the user experience, especially on mobile devices (if the issuer’s authentication server supports the screen size settings).
Frictionless: authentication without systematic interaction with the buyer
The 3D Secure v2 protocol allows to exchange new data between the merchant and the issuer (the cardholder’s bank).
- Either to trigger strong authentication of the cardholder, i.e. to ask the buyer to enter extra details;
Strong authentication methods are the responsibility of the card issuer and evolve towards “biometric” solutions and/or connection to their “online bank” in order to eventually eliminate single-use codes sent by SMS (known to be not highly reliable).
- Or to finalize the payment process without interacting with the buyer. This mechanism is called “frictionless”.
The objectives are to transform most payments without cardholder authentication in order to facilitate the customer journey, reduce fraud and, consequently, your chargeback rates.
The goal of card networks is to eventually obtain 85% of payments without cardholder authentication while maintaining the liability shift.